VERITY BRANDING: From Idea to Launch

October 20, 2026 at 11:00 AM PST
Founding Class  $147

Have an idea for a brand but aren't sure how to turn it into an actual business?

VERITY BRANDING: From Idea to Launch is a step-by-step course designed to walk you through the process of developing, building, pricing, positioning, and launching a product-based brand from the ground up.

We're going beyond simply having a great idea. We'll walk through the decisions, systems, sourcing, numbers, branding, packaging, and strategy that go into taking an idea and turning it into a business that's ready to sell.

What We’ll Cover

• Brand Foundation & Positioning
• Choosing & Securing Your Brand Name
• Logo Design & Visual Identity
• Trademark & Brand Protection
• Finding & Vetting Suppliers
• Samples & Product Development
• Understanding Your True Product Cost
• Pricing for Profit
• Margins, Expenses & Profit + Loss
• Packaging & Customer Experience
• Website & E-Commerce Setup
• Inventory & Ordering
• Shipping & Fulfillment
• Business Operations & Bookkeeping
• Marketing & Content Strategy
• Wholesale & Retail Readiness
• Planning for Growth
• What I Wish I Knew Before I Started

From the first idea to your first launch, we're walking through the pieces it takes to turn your vision into a real, functioning product-based brand.

More Than Just Information

I’ll be sharing what I’ve learned from actually building a product-based brand, from suppliers and sampling to pricing, packaging, inventory, marketing, launching, and the real lessons you often don’t learn until you’re already in business.

We'll talk about what worked, what didn't, what I would do differently, and the things I wish someone had explained to me before I started.

Your Brand Launch Roadmap

The goal isn't for you to leave with pages of notes and still wonder:

“Okay... now what?”

The goal is for you to walk away with greater clarity, actionable next steps, and a roadmap for taking your own idea from concept to launch.

Whether your idea is still sitting in your notes, you're developing your first product, or you've already started building and aren't sure what comes next, this course was created to help you understand the process and move forward with intention.

Course Details

Date: October 20, 2026
Time: 11:00 AM PST
Investment: $147 Founding Class Pricing
Hosted by: Serina Raetz
Includes: Live Course + Replay

Come with your questions. Come with your ideas. Come with the thing you've been thinking about starting but haven't known how to begin.

Your idea doesn't have to stay an idea. It's time to build it.

* Trademark, legal, tax, and business-structure discussions are provided for educational purposes only and are not legal, tax, or financial advice.